Privacy Policy - Scam-Aware Ltd
This Privacy Policy tells you what to expect us to do with your personal information.
Contact details
Email: scam-aware-uk@protonmail.com
What information we collect, use and why
We collect or use the following information for improving our services: Website journey information.
Anonymous scenario interaction data, including choices selected, progress through scenarios and interactions with scenario content. This information is collected and analysed in aggregated form to understand general trends and improve our educational resources.
The interactive scenarios do not collect names, email addresses, user accounts or other information that directly identifies individual participants.
Lawful bases and data protection rights
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.
Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website.
Your right of access – You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.
Your right to rectification – You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.
Your right to erasure – You have the right to ask us to delete your personal information. Read more about the right to erasure.
Your right to restriction of processing – You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.
Your right to object to processing – You have the right to object to the processing of your personal data. Read more about the right to object to processing.
Your right to data portability – You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.
Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.
If you make a request, we must respond to you without undue delay and in any event within one month.
To make a data protection rights request, please contact us using the contact details at the top of this Privacy Policy.
Where information has been anonymised and cannot reasonably be linked to an identifiable individual, individual data protection rights may not apply because the information is no longer considered personal data.
Our lawful bases for the collection and use of your data
Our lawful bases for collecting or using personal information for improving our services are:
Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability.
Our legitimate interests are:
Using anonymous statistical analysis to understand how visitors use our website and interactive scenarios, improve educational content, improve usability and develop better resources to help people recognise and avoid scams. For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Where we get personal information from
Directly from your use of the Website and its interactive scenarios.
Automatically through website usage analytics that are configured to operate in an anonymised form for statistical purposes.
How long we keep information
Website analytics information is retained for the period necessary to analyse website usage and improve our services.
Anonymous statistical information generated from scenarios is retained in aggregated form for up to 25 months.
For more information on how long we store your personal information or the criteria we use to determine this please contact us using the details provided above.
Who we share information with
Data processors
Edtech-Solutions SAS (France) provides website management, technical support and operates our self-hosted Matomo Analytics platform on behalf of the UK company.
We use a self-hosted installation of Matomo Analytics as our audience measurement solution to understand how visitors use our website and improve our content, functionality and interactive scenarios.
Analytics data is used only for statistical analysis and service improvement. It is not used for advertising, marketing profiling, user targeting or personalised content.
Others we share statistical insights with
Statistical insights generated from scenarios will be shared with our subscribing charities, not-for-profit organisations, government bodies and professional organisations. These insights are provided only in aggregated and anonymised form and do not allow individual participants to be identified. The shared information is used to support education, research, awareness and the development of resources to help people recognise and avoid scams.
Sharing information outside the UK
Where necessary, our service providers may process personal data outside the United Kingdom. Where this occurs, appropriate safeguards are in place in accordance with UK data protection law.
Organisation: Edtech-Solutions SAS (France)
Role: Data processor providing website management, technical support and operation of our self-hosted Matomo Analytics platform on behalf of the UK company.
Country: France (European Union).
Safeguards: France benefits from a UK adequacy decision. Processing is carried out under contractual arrangements that require appropriate technical and organisational security measures.
Organisation: GoDaddy.com, LLC
Role: Website hosting provider.
Country where personal data is hosted: France (European data centre).
Safeguards: Personal data is hosted within France, which benefits from a UK adequacy decision.
How to complain
If you have any concerns about our use of your personal information, you can make a data protection complaint to us:
Email: scam-aware-uk@protonmail.com
If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint
Last update: 21 July 2026